Hino Zimbabwe
Website Design
Case Study
Introduction
Hino is an international brand that is a subsidiary of Toyota, which focuses on producing commercial trucks and buses . Following a digital rebrand they sought to to do, they looked to create a website which followed the guide of hino-global.com
Project Goal
The team sought to create a digital platform which enabled for their target audience to understand the offerings of the brand, understand the brand and schedule service & maintenance checks.
The main deliverable would be a website which had the following features:
- 360* truck rotation feature
- A truck builder option
- Adaptive to the time of the day
The Current Brand
An analysis of the Hino Zimbabwe brand's collateral highlighted that although the brand had a great deal of shortfalls that prevented it from capitalising on the digital space. The brand did not have a solid digital footprint to clearly shine it as an independent brand under the Toyota LLC brand.
The resolve was to create a digital strategy which would include social media management and a new website direction
My role was to design and prototype the website's interface and user experience based off of the Hino-Global website
Project Process
Research & Analysis
I worked with the marketing team to carry out an analysis of the brand's marketing philosophy for regional branches.
A general conclusion was that the brand did not have a uniform guide of how its subsidiary branches were to represent themselves while identifying along the global brand
Target Audience
Hino Zimbabwe has 3 target personas which the brand prioritises to generate revenue. These include:
- Commercial Businesses
- Logistic Businesses
- Small Logistic Businesses
Brand Shortfalls
- The brand did not have a consistent digital footprint which would provide a clear guide of how the brand was supposed to represent itself
- The website which the brand currently had was based on a wordpress template which did not clearly highlight how the brand provided value to its clients & partners
Project Experience
Throughout the project development phase the 360 deg feature poised a challenge in developing and I had to look into how to create a 360 deg illusion.
My initila thought was to create a 3d model of the specific hino trucks (300,500 & 700 series) however the time to create hen would not fit within the project timeframe.
Ultimately I resorted to suggesting using a carousel that would change images on drag creating a 360 deg illusion.
Design Mockups
Project Outcome
The project was a success as the design I created was developed and launched following a few user tests to ensure the product worked as intended.
Project Credit
Walter Gombarume => UI/UX Designer
Panashe Mapika => Front End Developer
Carlton Chiwele => Digital Strategy
Christoper Dhliwayo => Social Media Post Designs